your AI firestarter
Get your leadership team moving on AI.
One focused session. Your leaders on the same page, and out with a plan they own. As a bootcamp, a keynote and working session at your next meeting, or private coaching for executives.
The session
What is an AI Firestarter?
Most leadership teams know AI matters. Few agree on what to do about it, or feel ready to lead it. An AI Firestarter fixes that. You leave with the know-how and the confidence to act.
Practical, plain advice for leaders and boards on:
- what the technology can and cannot do
- where it can make or save money in your business
- whether your people and your systems are ready for it
- whether your data is good enough, and what to do if it is not
- how to make it pay for itself
- the rules, the risks, and how to stay safe
Ways to start
Three ways to start. You pick the one that fits.
Whichever you choose, you get two senior people who put AI to work for a living, know the technology and the people side, and say plainly what works and what to avoid. There is a lot of noise about AI. This is straight advice you can plan and act on.
The Firestarter Bootcamp
One or two days
Day 1 gives your team a solid grounding: the language, what the technology does, the risks, what is coming, and how to lead on it. Day 2 is optional: an honest look at where you stand, and a plan built with you that fits your business.
See the bootcamp in detailKeynote and working session
At your quarterly review, away day, conference or board meeting
Two to three hours on your agenda, with a bigger group in the room. A keynote built around your brief, a working session on the questions that matter to you, and a short list of priorities the room agrees to act on.
See the keynote in detailWhite-glove coaching
Private sessions for executives
One executive, or a handful from the same top team. One day, or two half days. You come out able to talk about AI with your board, see where it fits your strategy, and lead on it.
See the coaching in detail
What it costs
One price per option, for the whole team, however many come. The bootcamp is priced per day. It covers two senior people in the room, the preparation beforehand, a written summary and short follow-up sessions afterwards. In person or online, same price. Affordable enough to not require sign-off. Prices exclude VAT. Travel at cost.
The team
Who you're working with
Making AI work and pay takes three kinds of people: people who know your business, people who know the technology and the data, and people who know how to change the way a company works. You bring the first. Firestarter brings the other two, from years of doing it. Everyone on the team has led AI work themselves, and has the stories to prove it.
- Working in AI since 2015, back when it was called machine learning
- Technologists who build AI systems today
- Former board members who have led and transformed large companies
- Executive coaches, and experts in how people and organisations behave
- Advisers to industry bodies and the UK government on AI

Kari Jordan
Industrial AI and adoption expert, formerly at Shell, Deloitte and Q5.
LinkedIn
Ryan Snyder
Product and technology executive. 25+ years building startups and AI products.
LinkedIn
Kieran Donovan
30+ years in manufacturing and supply chain, delivering AI in regulated industries.
LinkedIn
Matt Wright
Adoption and change specialist. 25+ years guiding digital and AI-first transformations.
LinkedIn
Claire Hamlin
Organisational development executive who led BP's learning function for 15 years.
LinkedIn
Jitesh Soni
Technology consulting executive from Accenture, Slalom and EY. Leads large transformations.
LinkedIn
Olga Martinez Garcia
Former Diageo chief executive in South America, now a C-suite coach.
LinkedIn
Giuseppe Auricchio
Chief Innovation Officer, programme design expert.
LinkedIn
Who the team has worked with.
Proof
Real engagements, real numbers.
You've just identified £1.2m in cost savings!
An anonymised outcome from a live engagement. Full, permissioned references are available on request.
Not sure which fits? Let's talk.
Twenty-five minutes on the phone is usually enough. Say what you need, and Firestarter picks the format with you.
Questions
What people ask.
- What is an AI Firestarter?
- A focused session that gets your leadership team on the same page about AI and out with a plan they own. A bootcamp, a keynote and working session, or private coaching for executives.
- What does it cost?
- One price per option, for the whole team. Affordable enough to not require sign-off. The number is for a 25-minute call.
- Do our people need AI experience?
- No. Nothing is assumed and no one is put on the spot.
- Who delivers it?
- Two senior people who put AI to work for a living. The people who run your session are the people on this page.
- What happens after?
- Whatever the room decides. A written summary and short follow-up sessions are included, and Firestarter can stay involved to put the plan into action.
- We already work with a consultancy on AI.
- Good. Firestarter works alongside them.




